24 Feb 2025
The Idea
Elite Eleven, an emerging sportswear brand established in Melbourne, Australia, sought to establish an identity in the professional sporting landscape, with a vision to support professional tennis players.
Solution
Identifying an Australian female professional tennis player, who is considered a role model to the next generation of tennis players in Australia, was paramount in Elite Eleven’s vision.
Elite Eleven identified Kimberly Birrell - a rising tennis player, based on the Gold Coast, as the perfect fit.
When speaking to Elite Eleven, it became evident that they could offer tennis players something that other apparel brands in the industry could not, and with that – it was an easy decision to partner Kim with Elite Eleven.
This partnership has presented Kim with a unique opportunity to be involved in the design process of Elite Eleven’s tennis range – an opportunity that is not typically offered to tennis players by their sponsors. More so than that, building a strong, personal relationship with the owners and designers of the brand was an opportunity that Kim could not pass on.
W Sports and Media are proud of the role that we have played to facilitate a partnership between Elite Eleven and Kim.
Outcome
After a successful year working with Kim and seeing the incredible opportunities that come with partnering with a professional athlete, Elite Eleven looked to add more players to their stable.
Witnessing first-hand the relationship they had built with Kim and opportunities they presented her with, we recommended working with the brand to other tennis players we represent. We are proud to have partnered an additional four players with Elite Eleven for the 2025 season and beyond, as Elite Eleven look to grow their presence in the professional sporting landscape.
To directly impact Elite Eleven’s growing tennis division and facilitate strong relationships is something that we are proud of.
W Sports & Media represent some of the most talented and marketable tennis players in the world. To get in touch about working with our tennis talent, please email us at admin@wsportsandmedia.com.au