12 Aug 2025
The Brief
Warwick Credit Union, a longstanding pillar of Southern Queensland banking, embarked on a bold rebrand into Darling Downs Bank in 2025 to better reflect its regional identity and ease public understanding. Despite deep community roots and stable growth, achieving over 18% growth in 2024 and boasting a Net Promoter Score in the mid80s, the institution recognised the need to reinforce its local trust and visibility as it prepared to open a flagship branch in Toowoomba.To support this transition and signal community solidarity, the bank appointed hometown hero and Olympic champion Matt Denny as its local ambassador.
The Solution
W Sports & Media facilitated the collaboration, coordinating with Darling Downs Bank to activate Matt’s authentic presence in the North Queensland region. Known for his rural upbringing in Allora and sporting success from grassroots to the Olympics, Matt embodies the bank’s values of community commitment and personal connection.
The Outcome
Darling Downs Bank expects this authentic association with Matt Denny to resonate strongly with regional customers, amplifying the launch of their Toowoomba branch and reinforcing foundational values.