1 Sept 2025
The Idea
19-year-old Maya Joint has taken the tennis world by storm. With a career-high singles ranking of World No. 37 as of July 2025 and strong WTA results, including Grand Slam appearances and WTA titles in Morocco and Eastbourne, she represents a dynamic young force in the sport. Recognising her meteoric rise and burgeoning status, Red Bull proactively reached out, ultimately signing her as their first-ever Australian tennis ambassador.
Solution
W Sports & Media expertly managed the partnership between Maya and Red Bull. The deal initiated by Red Bull and facilitated by our team, positions Maya as an elevated face of the brand in the Australian market. She now frequently sports Red Bull logos on her outfit and visor at tournaments and participates in social media activations and event appearances for the brand. As noted by W Sports & Media, Red Bull has been steadily expanding its tennis talent pool, and bringing Maya onboard allows the brand to establish a meaningful foothold in Australia’s Grand Slam culture.
Impact & Significance
Historic Milestone
Maya is the first Australian tennis player in Red Bull’s athlete roster, marking a significant expansion of the brand’s tennis presence in a Grand Slam nation.
Localised Brand Activation
Red Bull activated the partnership at the 2025 Australian Open, anchoring their focus on growing engagement in Australia’s summer of tennis.
Enhanced Visibility & Support
Beyond visibility, the partnership grants Maya access to Red Bull’s elite high-performance facilities in Los Angeles and near their global HQ in Fuschl, Austria. This is comprehensive support that enhances her professional development.
Prestige & Momentum
This move aligns Maya with a globally renowned brand known for athlete support and creative storytelling, positioning her not only as a competitive player but also a compelling ambassador in sports marketing.