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About Us
Founded in 2015, W Sports & Media (WSM) is a premier talent and commercial agency representing some of Australia’s most recognisable names across sport, media, and entertainment.
With expertise across Olympics, Tennis, AFL, AFLW, and broadcast media, we provide full-service talent and strategic management, including commercial partnerships, sponsorships, contract negotiations, brand building, and long-term career consulting.
Our focus is on removing pressure from high-performing individuals by managing the business side of their careers so they can focus on what matters most. We create tailored strategies that support each stage of their journey.
At WSM, we don’t just represent talent, we champion them.
Explore Our Case Studies
1/9/25
Maya Joint & Red Bull — First Australian Tennis Player Signed by Red Bull
Red Bull signed rising tennis star Maya Joint as their first-ever Australian tennis ambassador, marking a historic step in the brand’s global expansion within the sport.
1/9/25
Jessica Hull & Vita-Weat’s Winning Partnership
The Arnott's Group, a leading Australian food manufacturer, sought to enhance its brand image by aligning with an athlete who embodies health, performance, and dedication.
1/9/25
Discovery Parks Teams Up with WSM Talent for Backyard Cricket Campaign
Discovery Parks, Australia’s leading provider of holiday park accommodations, wanted to celebrate a quintessential Australian pastime: backyard cricket.
Services We Offer
It is our mission to create as much value as possible in – and for – the people we represent, the partners we work with, and the projects we deliver.
