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About Us
Founded in 2015, W Sports & Media (WSM) is a premier talent and commercial agency representing some of Australia’s most recognisable names across sport, media, and entertainment.
With expertise across Olympics, Tennis, AFL, AFLW, and broadcast media, we provide full-service talent and strategic management, including commercial partnerships, sponsorships, contract negotiations, brand building, and long-term career consulting.
Our focus is on removing pressure from high-performing individuals by managing the business side of their careers so they can focus on what matters most. We create tailored strategies that support each stage of their journey.
At WSM, we don’t just represent talent, we champion them.
Explore Our Case Studies
4/4/25
WSM Athletes Champion Thermomix TM6 in Modern Masculinity Campaign
Thermomix sought to redefine traditional cooking stereotypes by engaging male audiences in Australia and New Zealand. Recognising that 70% of men enjoy cooking and 62% like experimenting in the kitchen
4/4/25
Jessica Hull & Vita-Weat’s Winning Partnership
The Arnott's Group, a leading Australian food manufacturer, sought to enhance its brand image by aligning with an athlete who embodies health, performance, and dedication.
4/4/25
Discovery Parks Teams Up with WSM Talent for Backyard Cricket Campaign
Discovery Parks, Australia’s leading provider of holiday park accommodations, wanted to celebrate a quintessential Australian pastime: backyard cricket.
Services We Offer
It is our mission to create as much value as possible in – and for – the people we represent, the partners we work with, and the projects we deliver.
