Nintendo Partners with Lleyton Hewitt
- W Sports & Media
- Apr 29, 2022
- 1 min read
Updated: Apr 16, 2023
Lleyton Hewitt is one of the most recognisable sports figures globally and W Sports & Media were delighted to partner him with one of the world’s most popular gaming brands in Nintendo.
The global leader in gaming was on the hunt for a leading sports personality to be the face of their new Nintendo Switch Sports game in Australia and wanted a specific family focus.
Who better to pair them with than Tennis legend Lleyton Hewitt and his eldest son Cruz (himself an aspiring tennis professional).
Lleyton and Cruz spent time shooting this TV commercial in Sydney and are now the faces of the campaign for Nintendo down under.
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The partnership between Lleyton Hewitt and Nintendo raises questions about branding in sports. While the choice emphasizes family values with a renowned athlete, it's worth considering the long-term implications of such collaborations. Associating with a gaming brand might shift perceptions of sportsmanship, similar to how The Pokies https://www.roaringmegs.co.nz/ influence gambling culture in sports. Balancing entertainment and integrity remains crucial.
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