Rising Australian skateboarding sensation Ruby Trew has joined forces with Hot Wheels, the world's leading toy brand, ahead of her skate competitions in the lead up to the 2024 Olympics.
The toy brand will sponsor Ruby, after their year long collaboration in 2022 that saw Ruby take on an ambassador role to launch Hot Wheels’ Skate collection.
The partnership will help Ruby fulfil her goals, assisting and supporting her on her journey to international championships and qualifying events such as the recent 2023 World Championships in Rome.
“I’m excited to be working with the iconic Hot Wheels, as I challenge myself to take on the ultimate titles within skating and surfing,” says Trew.
“It means the world that they are supporting my skateboarding career. I had so much fun as an ambassador for Hot Wheels Skate last year and I know the next few years with Hot Wheels are going to be just as fun!”
Recently returning from the World Championships in Rome, Ruby is currently ranked #7 in the world and remains the #1 ranked Australian. She looks forward to her next Paris 2024 Qualifying event at the WST, Sharjah, UAE in January 2024.
With the Olympics drawing nearer, the world of skateboarding is also gearing up for its second Olympic Qualifying competition (known as the Urban Series) which is held in Shanghai, China in May 2024. This event presents opportunities for athletes to set new records as skateboarding makes only its second appearance in the Olympics, following its introduction in 2020.
Sarah Henson, Mattel Senior Brand Manager - Hot Wheels ANZ says "Following a successful collaboration in 2022 to launch Hot Wheels Skate, Ruby caught our attention as a young athlete who encapsulates our brand motto 'Challenge Accepted'. At only 14-years-old, Ruby has shown incredible determination as she navigates her sporting career, schooling and the average life of a teenager, all whilst chasing her Olympics dream. We are thrilled to be able to help support her and can't wait to enter into a great partnership."
“Hot Wheels Skate is committed to empowering the next generation of skaters through kid-friendly events, engaging content and innovative products that make fingerboarding and skateboarding accessible to all,” says Roberto Stanichi, Senior Vice President and Global Head of Vehicles, Mattel.
As the number one ranked skater in Women's Park in Australia, Ruby's future goals include representing Australia at the Paris 2024 Olympics in skateboarding and surfing for the 2028 LA Olympics.